Better By Design
Designed Wellness was a comprehensive wellness program created to improve the health, wellness and well-being of the ACEC Life/Health Trust member population. 2 Right Brains was challenged to merge this existing brand with the Trust’s “You Belong” brand umbrella and extend it into two new products offered by the Trust. Leveraging the strong engineering identity associated with the word “design,” 2 Right Brains proposed “Better by Design” as the umbrella service offering. The desire to feel “better” led to the tagline, “Engineers Deserve Better,” building off the pride engineers have for their profession. As the product extensions evolved, the Designed Wellness name flowed naturally to embrace Designed Advocate for personal healthcare advisors, and Designed Telehealth for 24×7 physician access.