Let’s be frank. Too many brands consist of stitched-together sales and marketing components, looking like so many mismatched body parts. Instead of working seamlessly together, they distort your brand image. This makes for a horror show of garish colors, awkward design elements and mutant type fonts masquerading as sales collateral, web pages and business documents that customers are asked to endure. You might be unwittingly scaring away business with a company identity and marketing that is fragmented and frightening, no longer recognizable and effective.
Brand fragmentation is brand disintegration. When business communications lack synergy they appear to come from different firms versus one. That’s when marketing exhibits multiple personality disorder. This ‘Visual Noise’ represents business babble that obscures meaningful communications, and can compromise sales.
2 Right Brains can help energize brands — and boost business — by unifying all your business communication elements and executions. We can help you avoid or resolve self-inflicted marketing wounds. Speaking with one brand voice can limit your own noise to the messages that will resonate best with customers and prospects.