Joe ZagorskiMarketing Strategist & Brand Messaging
Joe is a senior level marketing strategist and copywriter whose trademarked planning process, MarketCasting™, has helped many clients achieve measurable results in marketing communications. His 30+ years as a copywriter and creative director provide tactical leadership in bringing strategies to life. Starting in 1979, he worked for Bozell & Jacobs, Rosenberg & Company, Brownlee & Associates and Sherrill Company of Dallas. After more than 10 years as a freelance writer and consultant, he opened Zagorski & Williams, an integrated marketing communications agency in 1997. In 2004, he rebranded the agency as MarketGarden and later sold his interests in the firm. Joe has written copy for more than 300 accounts, including Verizon, American Airlines, Best Buy, Baylor Health Care Systems and Nortel, having won numerous awards for creative excellence including AAF Addys, International Tellys, Clios, TOPs and Silver Microphone Awards. Joe is a former Dallas Advertising League Board Member, DAL Eagle Award Finalist and volunteer consultant for the Senior Source of Dallas. He earned his Bachelor’s Degree in Advertising from Northern Illinois University in 1979 and has published a book, “God on a Chalkboard,” dedicated to his sons Jack and Nick.