Melanie OfenlochMARKETING METRICS & BRAND POSITIONING
Melanie is an executive with 20+ years of experience in marketing and communications and technology. She is the CEO of Ofenloch Consulting, a marketing positioning firm focusing on helping companies tell their unique stories. Most recently, she was the Chief Marketing Officer of Allegro, where she was part of management team that grew the company 30 percent in 2013 and more than 23 percent in 2014 resulting in an acquisition by Vector Capital. She led all marketing functions including marketing strategy, go to market planning, lead generation, brand initiatives, product positioning, marketing measurement, campaigns, advertising, events and press and analyst relations. She was also the former Chief Marketing Officer at International Business Systems (IBS), a Symphony Technologies Company. During her tenure at IBS she built the marketing organization from the ground up while managing market segmentation, lead generation, marketing metrics and brand positioning activities. Prior to IBS, Ofenloch was Executive Vice President of Weber Shandwick, part of the Interpublic Group network, and she served as the Vice President of Marketing at i2 Technologies, a leading supply chain management software company. She graduated from Auburn University with a Bachelor of Arts in Communications. In her spare time, Ofenloch has a wine blog www.dallaswinechick.com and was recently named the 67th top wine blogger on the planet.