You should be. If you’re not delighting them with your service and delivery, and providing value with your pricing, then you’re vulnerable against the next alternative in line. And in this business environment they are surely lining up. What is going through your customers’ minds when reading that compelling email pitch or when their phone rings with a tempting deal? Ever wonder about their loyalty, you know, the kind that regularly puts plusses in your balance sheet?
What do you really know about your customers? You shouldn’t only be speaking, you must also listen, to them and to the market. Let 2RB be your ears. Imagine if you knew the issues they struggle with and the pressures they face? Not only is the customer paying your bills, your reputation rests in their hands. Are you seen as an ally or impediment to prosperity? Listen to your customer. Get the answers to crucial business relationship questions before they start questioning why they are working with you.
2RB can help by designing and conducting audits and surveys, both internal and external, for actionable revelations. Get the intel that keeps you ahead and identifies competitors that you may not see coming.