Melanie Gayle

As a former assistant buyer for Neiman Marcus, Melanie Ramon is well-versed in the hots and nots of the clothing industry. When Melanie decided to open her own store, Melanie Gayle, a specialty boutique catering to women who want reliable looks and a little fashion guidance, she hired 2 Right Brains to dress the brand. Our charge was to creatively project the style of merchandise and personal service customers receive at Melanie Gayle, from look-at-me dresses and dependable denim, to statement-making tops, sunglasses and fashion accessories.

It’s a women’s world at Melanie Gayle in Snider Plaza, where comfy chaise lounges, luxe draping and chandeliers make the shopping experience feel glam. Melanie has a knack for pulling together contemporary fashions that don’t cost a bundle. 2 Right Brains found ways to blend in with the scenery, while also promoting the store brand at every turn. The unified look and feel of everything, from logo and stationery to price tags and signage, conveys the coordinated appeal that sets Melanie Gayle apart.

As a fashion retailer, we were very particular about who we wanted to partner with in creating our store image. 2 Right Brains’ stunning portfolio of existing work got our attention and gave us confidence that they could properly position our stores in the eyes of our demanding clientele. I was especially impressed with how much time John and his team took in getting to know what Melanie Gayle is all about. He showed us options, made adjustments and worked with us to create just the right statement for our unique boutique experience.

– Melanie Ramon, Owner, Melanie Gayle

Melanie Gayle is designed to provide a stylish retreat for the fashionable shopper. 2 Right Brains had a hand in helping Melanie create the French classic feel, blended with modern accents, that establishes the store’s intimate shopping atmosphere. This totality of brand, image and retail space can be experienced first-hand at any store, reaffirming the buyer’s decision to shop at Melanie Gayle.

Prv Project

All Work

Nxt Project